Now expanding across India

The cafe India has been waiting to sit down in.

Stories is a premium café franchise built for modern India. Ancient grains, contemporary design, and a community-first approach that keeps customers coming back - and staying longer.

Stories café interior
Our Philosophy

Ancient grains. Modern conversations.

Stories is built on a simple belief: that food rooted in tradition, served in a space designed for community, creates something truly lasting. Every item on the menu is crafted from ancient grains, whole ingredients, and honest recipes.

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Ancient grain menus
Every item crafted with millets, ragi, jowar, and heritage grains your customers haven't tasted before.
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Specialty coffee program
A curated coffee offering that pairs beautifully with our food philosophy and drives repeat visits.
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Community-first spaces
Designed to be the neighbourhood's living room - a place people return to daily, not just occasionally.
Explore the opportunity
Stories café interior
The Opportunity

India built a billion cafes. None of them let you stay.

The café industry in India is broken. Spaces are transactional, menus are generic, and customers leave the moment they finish eating. Stories was built to fix all three - and the market has noticed.

Stories café interior

Designed to linger

Stories café interior

Specialty Coffee

Stories café interior

Ancient Grain Menu

Stories café interior

Community First

We're ready to share those Stories Home Café Starter Guide stories, anytime.
A café people post before they finish ordering.

The space tells the story before the menu does.

Every Stories location is designed to be photographed, shared, and revisited. Our interiors aren't an afterthought - they're part of the product.

Stories café interior
Stories café interior
Stories café interior
Stories café interior
Stories café interior

Spot a city: Bengaluru · Mumbai · Delhi · Pune · Hyderabad · More cities

Market Validation

The market caught up to the idea.

Stories wasn't chasing a trend. It created one. And now, the conditions are better than ever for café entrepreneurs who want to build something real.

Stories café interior
$14B
Indian café market, growing faster than ever
4.2K+
Avg. monthly transactions per location
78%
Return customer rate - industry average is 38%
Ancient Grain Menus Specialty Coffee Program Community-First Design 90+ Min Avg. Dwell Time
Instagram-Worthy Interiors Repeat Visit Infrastructure
Revenue Model

Customers stay longer. The table still pays for itself.

Unlike conventional cafés where tables turn every 20 minutes, Stories is engineered to extract more revenue per visit - not per turn.

₹300
Average ticket size per customer. That's 2–3x the typical café transaction - driven by food attachment rates, upselling through the menu design, and a longer dwell experience that naturally leads to more orders.

What drives spend per visit

  • Ancient grain all-day breakfast menus with high perceived value
  • Specialty coffee program that drives 2nd and 3rd orders
  • Space designed to make staying feel comfortable, not intrusive
  • Table service that creates natural upsell touchpoints
Stories café interior
Investment Structure

Three ways to enter. One brand. One operating engine.

Whether you're opening your first café or adding to a portfolio, Stories has a franchise structure designed to fit. Every format runs on the same proven operating system, with full support from day one.

Starting at ₹25L
Investment includes fit-out, equipment, training, brand license, and your first month of operating support. No hidden fees. No surprises.
Site selection support and approval process
Full interior design and fit-out guidance
Team hiring and training programme
Menu launch, supply chain access, and technology stack
Ongoing brand and marketing support
Find out if your city is open
Investment Options

Three ways to enter.

Choose the format that fits your city, your capital, and your ambition. All formats share the same brand, menu, and operating engine.

Format 01

Foil – P1L

Compact neighbourhood café format

₹25L – ₹35L
Area 300–500 sq ft
Covers 20–30 seats
Avg. monthly revenue ₹4L–6L
Breakeven ~1 month
Best suited for Neighbourhood hubs
Format 03

Foil – P3L

Flagship premium café format

₹70L – ₹1Cr
Area 1000–1500 sq ft
Covers 80–100 seats
Avg. monthly revenue ₹15L–22L
Breakeven ~1.5 months
Best suited for Malls & premium zones
The System

More than a café. Multiple monetisation engines.

Stories is designed around multiple revenue streams that compound on each other - from dine-in to delivery, events to retail. Every format unlocks them all.

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Café dining & breakfast

All-day dine-in operations with ancient grain menus that drive high ticket sizes and repeat visits from the neighbourhood.

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Delivery & takeaway

Online delivery through Zomato and Swiggy integrated from day one, with optimised packaging and portion pricing.

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Bakery & in-store retail

A premium bakery counter and branded retail shelf that converts browsers into buyers without additional staff.

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Events & community bookings

Private events, pop-ups, and curated community experiences that fill slow hours and build local brand equity.

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Subscription & loyalty

A Stories membership program that locks in recurring revenue and creates predictable daily footfall from day one.

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Specialty coffee & beverage

A dedicated coffee program with high-margin beverage builds that drive the highest-frequency repeat purchases.

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Catering & food supply

Corporate catering contracts and B2B supply relationships that generate consistent off-premise revenue streams.

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Franchise & territory growth

Exclusive territory rights with the option to expand within your city as the brand scales across India.

The Operations

You write the cheque once. The work loops going.

Stories gives you the system, the team playbook, the supply chain, and the brand. Your job is to own the territory - we handle everything else.

Three signed agreements to opening day.
Franchise agreement with territory exclusivity
Site approval and lease negotiation support
Supplier agreements pre-negotiated at group rates
Full technology stack integration (POS, CRM, delivery)
Brand launch marketing campaign included
Three opening day to month six.
On-ground team training and opening support
Weekly performance reviews and menu updates
Monthly campaigns and seasonal menu rollouts
Real-time dashboard with revenue and ops metrics
Dedicated franchise success manager assigned to you
From signature to a packed opening day
1
Enquiry
Week 1
2
Discovery call
Week 1–2
3
Site approval
Week 3–4
4
Agreements signed
Week 4–6
5
Fit-out & training
Week 6–10
6
Opening day
Week 10–12
Stories is operated by OKG Group

Built by restaurateurs. Designed for investors.

OKG Group brings two decades of food and beverage operations experience to every Stories franchise. This isn't a brand built in a boardroom - it was tested in the field first.

Stories café interior
Supply Chain

Central kitchen & supplier network

Every ingredient is pre-negotiated and centrally sourced - giving you better margins and consistent quality across every location.

Stories café interior
Operations

Playbooks for every shift

From opening duties to closing cash reconciliation - every task is documented, trained, and audited so your café runs without you.

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Technology

Real-time performance dashboard

See your café's revenue, footfall, and basket size in real time - from your phone, anywhere in the world.

Territory Availability

First - more territories are being assigned now.

Stories is expanding city by city. Territories are assigned on a first-come, first-served basis. Once your city is locked, it's locked.

Bengaluru Mumbai Delhi NCR Pune Hyderabad Chennai Ahmedabad Jaipur
Find out if your city is still open
Stories café interior
Start the conversation

Your four things you'll get
with Stories

Fill in the form and a member of our franchise team will reach out within 24 hours to discuss your city, your format, and whether this is the right investment for you.

1
Exclusive city territory
No competing Stories café within your zone. Your territory is yours as long as you maintain standards.
2
End-to-end operating system
The full Stories playbook - from hiring to supply chain to marketing - delivered on day one.
3
Proven returns
Average breakeven of under one month. Average ROI of 74 days across all active franchise locations.
4
A partner, not just a brand
Your dedicated franchise success manager is available throughout your journey - before, during, and after launch.
Start this conversation.
One of our franchise team will reach out within 24 hours.

Your details are kept private and are never shared with third parties.